PPV advertising is the best vehicle for direct response marketing and pretty horrible for brand marketing. Having been in the industry for 7 years now I have seen all sorts of different types of advertisers test our system. The ones that have the most success are the direct response advertisers.
Wikipedia defines “direct response marketing” as [...]
I regularly like to see what the competition is doing in the PPV space and while doing that this past week I ran into stumbleupon ads touting a CPV model. I was somewhat interested to see if they made a pop engine since I know most of the regular players in the space.
As I researched [...]
I cannot emphasize this more…track track track!
The biggest mistake you can do is to spend your hard earned money blindly and not track every single keyword you are purchasing. All PPV networks operate off a bidding system. You are bidding on individual keywords on a CPV (cost per visitor) scale. Each time your ad is [...]
The biggest mistake you can make with creating a PPV keyword list is taking your PPC list, loading that up, and expecting any good results. With PPC you are trying to find that long tail keyword that drives you traffic at a low cost. This is more of a shotgun approach. The shotgun approach is [...]
I worked at a company that invented what is currently called PPV (pay per view) advertising. We created what was called CPV advertising, or Cost Per Visitor. It’s the same thing, just another way to say it. We basically referred to it from the selling side and not the advertiser’s traffic buying side.
Pay per view [...]
